Royal Hawaiian Beach Services Foundation is committed to the preservation and perpetuation of the iconic Waikiki Beachboy tradition as a living expression of Hawaiian cultural heritage. Our mission is to safeguard this unique legacy by supporting programs to service guest and engage and empower the community. Our focus is rooted in ocean stewardship, storytelling, and creating experiences that promote cultural resilience, and ensures that these traditions continue to thrive for generations to come.
RHBS Foundation
Royal Hawaiian Beach Services Foundation is a tax-exempt nonprofit organization recognized under Section 501(c)(3) of the Internal Revenue Code.
With the changing climate of Hawai‘i both environmentally and culturally, our mission is to restore and revitalize the spirit of Waikiki golden era of the 1950s, a time when the Beachboys were central to the island experience. These watermen were not only skilled ocean guides but also served as cultural ambassadors and caretakers building lasting relationships with visitors from around the world. The beach was the heart of Hawaiian hospitality where guests came not just for recreation, but for connection with the land, the ocean, and the people.